As summer sessions, weddings, and family vacations are in full swing, it might seem counterintuitive to think about snowflakes, hot cocoa, and holiday cheer. However, for photographers, now is a great time to start planning for the holiday season and your McKenna product offerings.
Why Plan Your Holiday Season Now?
You can avoid some of the rush. The holiday season is notoriously busy for everyone. By planning your product offerings now, you can avoid the last-minute stress of strategizing what to sell to your clients when you’re already in the middle of holiday sessions.
Make additional income off of past sessions. A well-thought-out marketing strategy is crucial for the holiday season. Planning now allows you to craft compelling campaigns to communicate to past clients and build excitement around your new offerings. Show them why their images from the beginning of the year still make great gifts during the holiday season.
Give yourself more time to design and order your products. Personalized photo products take time to design and produce. Starting early means you have the luxury of time to perfect each item as orders come in, place your order through McKenna’s Easy Order, and ensure your clients receive products they’ll love and cherish.
Printed Images Are Better
In an age where digital files are easily shared and stored, it’s tempting to only sell digital downloads to clients. However, there are several compelling reasons to prioritize print products in your photography business.
These are tangible keepsakes. Printed photos are timeless. They provide a physical and deep emotional connection to past memories. Clients love having beautiful prints they can touch, display, and pass down through generations.
Prints have a higher perceived value. By offering prints, you can justify premium pricing and increase your revenue.
Offering high-quality print products fosters long-term relationships with clients. When they have beautiful prints to show off, they’re more likely to return for future sessions and recommend your photography business to others.
Prints provide an excellent way to showcase your work. They highlight your skill and artistry in a way that digital files simply can’t match. You are assured that by printing at McKenna, the color and the quality of the product is at the highest standard to represent your work.
What McKenna Pro Products Should You Offer?
Consider including a variety of products that cater to different tastes and preferences of your clients. Here are some of our top picks:
Art Blocks: Images are beautifully printed on canvas and adhered to a wooden block offering a contemporary twist on traditional canvas prints. The solid faced wooden block keeps the canvas taut. They’re eye-catching and versatile, making Art Blocks a perfect gift option.
Metal Prints: With their vibrant finish, professional Metal Prints enhance the depth and beauty of your photos. They’re a standout choice for any modern display.
Hanging Canvas Prints and Canvas or Suede Prints: These classic textile choices bring a painterly feel to your images. Hanging Canvas Prints and Canvas or Suede Prints are perfect for clients who appreciate traditional artistry.
Integrity Albums: Portable and perfect for storytelling, Integrity Albums are a client favorite. Looking for more photo album cover options, check out Zookbinders. They are now a McKenna company and provide the same McKenna lab quality that you know and love.
Double Sided Prints: These Double Sided Photos are innovative prints that allow clients to display two different images back-to-back, maximizing their display options.
Christmas in July is more than just a fun novelty—it’s a strategic opportunity for photographers to get ahead of the holiday rush and ensure a successful season for their business. So, grab a cold lemonade, enjoy some summer sun, and start planning your holiday magic today!
