The holidays are one of the best times of year for families to share memories, and for photographers, it’s popular to turn those family session photos into this year’s holiday card. Holiday cards are an easy way to add value to your customer’s experience while creating an additional source of end-of-year revenue. For 2026, McKenna’s […]
Our Commitment to Helping You Sell More At McKenna, we believe our role goes beyond printing your work. We’re here to help navigate what you offer. Studio samples are tools that can transform your business, elevate your brand, and significantly increase your sales. Whether you’re building out a full studio display or creating a portable […]
If you’re building a full-service photography business, this is a question worth asking: Should photographers offer framed prints? In today’s digital-heavy market, the answer is increasingly clear. If your goal is to elevate your brand, create a seamless client experience, and increase profitability, then framed prints are not just a product option; they are a […]
A portrait consultation is one of the most powerful tools a photographer can use, yet it’s very often overlooked or rushed. For photographers who do in-person sales or offer special services, this is where education begins. However, consultations are much more than trying to land a big order. If you are wondering what to say […]
Graduation is more than a milestone in a young person’s life. It’s a celebration of their personality, perseverance, and excitement around what comes next. As their photographer, you captured their senior photos to showcase who they are, and now it’s time to focus on creating custom grad cards that go beyond and truly reflect each […]
Professional conferences are more than a collection of classes and vendor booths. They are ecosystems designed to support growth, both creatively and commercially. Attendees can compare tools side by side, ask real questions of product experts, and learn from photographers who are actively running successful businesses. There’s so much to see and learn, so we […]
Early in my career, I received some good advice: “Shoot for the work you want to get because your portfolio will get you hired!” So, like many photographers, I photographed within the confines of contest categories for my portfolio, and I got the work I wanted. This platform not only inspired me to be creative […]
It’s the fourth quarter, and it seems like everybody wants photos. The last few months of the year can be especially busy, whether you’re a portrait or event photographer. From senior sessions, fall portraits, and weddings, and then of course holiday-themed mini sessions, it seems like everything is happening all at once. But once the […]
For many photographers, the biggest challenge is not getting clients in the door; it is encouraging them to invest in printed products after the session. One powerful way to guarantee a minimum sale (and increase the likelihood of add-on purchases) is to learn how to pre-sell print collections. Whether you primarily do high school seniors, […]
Hi friends! I’m Emily, the owner and lead photographer behind Photographs by Emily, one of the few remaining commercial photography studios in Fort Gratiot, Michigan. With over 16 years in the photography world, I’ve built my studio around connection, creativity, and quality—fueled by my never-ending love for coffee. You’ll rarely catch me without a Starbucks […]