Large photographic prints are a traditional choice for showcasing photography, but modern alternatives like Metal Print Clusters are gaining popularity. These contemporary wall displays highlight your client’s favorite images by giving them an innovative way to personalize their spaces with their favorite memories.
Metal Prints Are Contemporary
Metal Prints are appealing for their display of vibrant colors and clarity in the details. Each metal is created by infusing ink directly into ChromaLuxe™ aluminum sheets, resulting in a finished product that is both durable and visually stunning. With their thin profile and frameless design, Metal Prints offer a contemporary look that suits modern interior aesthetics. Available in multiple finishes, including glossy, semi-gloss, matte, and metallic, you can tailor the look to match your clients’ preferences.
What Is A Metal Print Cluster?
Metal Print Clusters group multiple photos into a cohesive design. Whether it’s a wedding, a newborn first-year package, or a senior or family session, these groupings tell an amazing story bringing together different moments into a unified display.
Each image in the cluster can stand beautifully on its own, but when placed together it contributes to a larger visual narrative. Often the most significant or striking photo is surrounded by smaller supporting images. This layout helps draw the viewer’s attention to the main photo while showcasing other moments from that day.
Designing Metal Print Cluster For Any Space
Creating a visually striking display requires thoughtful design. McKenna offers over twenty predesigned Metal Print Cluster layouts including three to seven images in each grouping. Here are some tips to help you guide your clients in selecting the right images for their layout:
- Consider the Space: Ask your clients where they plan to hang the cluster. The size and layout should complement the space, whether it’s a large living room wall or a cozy hallway.
- Harmonize Colors and Themes: When selecting images, consider how the colors and themes will work together. A cohesive color palette can create harmony while contrasting colors add excitement and energy.
- Balance and Symmetry: While collages often benefit from symmetry, purposeful asymmetrical clusters can be aesthetically pleasing too. Overall, balance is still important. Make sure the images don’t compete with each other for attention, rather they should work together to create a unified display.
- Experiment with Finishes: Don’t be afraid to mix and match finishes within a collage or cluster. A combination of different metal finishes can add interest to the arrangement.
Selling Metal Print Clusters to Your Clients
Here are some strategies to help you sell these products to your clients:
- Educate and Show: Display examples of Metal Print Clusters in your studio. Seeing these products in person (or in high-quality images using an in-person sales tool) will help clients understand their appeal far better than words alone.
- Offer Customization: Personalization is key. Offer your clients the ability to customize the layout, size, and metal finish to make the product more appealing. Adding a Float Frame for each print in the Metal Print Cluster will increase its perceived value even more.
- Create Packages: Bundle Metal Print Clusters with other photography services. For example, offer a photo package with a Metal Print Collage as a high-end option. This can make the product appear like an integral part of the service rather than an add-on.
- Focus on Longevity: Highlight the durability and lasting beauty of Metal Prints. Clients are more likely to invest in a product that they know will stand the test of time, both in terms of style and quality.
- Upsell at the Right Time: Timing is important. After clients have selected their favorite images, suggest creating a cluster as a way to showcase all of them.
As you continue adding new products to your photography business, consider how these products can enhance your client experience and set you apart from the competition. With the right approach, Metal Print Clusters can become a key part of your product offerings.
