If you’re building a full-service photography business, this is a question worth asking: Should photographers offer framed prints? In today’s digital-heavy market, the answer is increasingly clear. If your goal is to elevate your brand, create a seamless client experience, and increase profitability, then framed prints are not just a product option; they are a […]
For many photographers, the biggest challenge is not getting clients in the door; it is encouraging them to invest in printed products after the session. One powerful way to guarantee a minimum sale (and increase the likelihood of add-on purchases) is to learn how to pre-sell print collections. Whether you primarily do high school seniors, […]
Small Prints Can Lead to Big Wall Art Sales Small photo prints like 5x7s and 8x10s may seem like simple products, but when used strategically, they can open the door to larger, more profitable wall portrait sales. Can small prints lead to big sales? Of course they can! For clients who don’t print anything, small […]
If you’re a photographer who currently only offers digital files or unframed canvas and metal prints, you might be missing out on a big opportunity. Framing traditional photographic prints is a standard practice, but what about framing other wall art like Fine Art Prints or Art Blocks? McKenna has the perfect finishing touch for this […]
Graduation season is one of the busiest times of the year for the parents of seniors. They soak up the moments of the last of the sporting events, the hustle and bustle of prom, and plan to celebrate the graduation ceremony of their graduate with an open house. How will they share the details of […]
Versatility in your portraits is not born; it’s learned, and if you run a successful portrait studio, productivity and efficiency are essential. Since you are making a living, should you stick to what you know or make time for something new? When we compare technical skills vs. creativity, deciding to try something new or sticking […]