A portrait consultation is one of the most powerful tools a photographer can use, yet it’s very often overlooked or rushed. For photographers who do in-person sales or offer special services, this is where education begins. However, consultations are much more than trying to land a big order. If you are wondering what to say […]
In today’s image-saturated world, photography clients are inundated with digital files they often forget to print. That’s where photographers have a major opportunity to stand out, tell a deeper story, and elevate their brand through thoughtfully curated printed products. Learning how to create marketing campaigns around printed products can help gain new clients, repeat clients, […]
Last month, we made one of the biggest announcements in McKenna’s history: we are expanding and moving 15 minutes down the road! Our new Cedar Falls location is over 2x times bigger than our current Waterloo location. Over the last 12 months, we have reorganized and remodeled 3105 Capital Way, Cedar Falls, IA 50613 to […]
Graduation season is one of the busiest times of the year for the parents of seniors. They soak up the moments of the last of the sporting events, the hustle and bustle of prom, and plan to celebrate the graduation ceremony of their graduate with an open house. How will they share the details of […]
Staying creative isn’t just about artistic fulfillment—it’s a key factor in growing your photography business and increasing revenue. In the photography industry, everyone is looking to stand out. How do you stay innovative? Try jumpstarting your inspiration and fire up your aesthetic with our 4 creative photography ideas to boost your business now! Flex That […]
Large photographic prints remain a popular choice for showcasing beautiful images, but options like Canvas Gallery Wrap Clusters offer clients a unique way to display their cherished moments with a classic fine art feel. Gallery Wrap Clusters bring warmth and character, allowing your clients to enjoy their favorite memories with a timeless touch. A Traditional […]
Versatility in your portraits is not born; it’s learned, and if you run a successful portrait studio, productivity and efficiency are essential. Since you are making a living, should you stick to what you know or make time for something new? When we compare technical skills vs. creativity, deciding to try something new or sticking […]
As summer sessions, weddings, and family vacations are in full swing, it might seem counterintuitive to think about snowflakes, hot cocoa, and holiday cheer. However, for photographers, now is a great time to start planning for the holiday season and your McKenna product offerings. Why Plan Your Holiday Season Now? You can avoid some of […]