McKenna offers 4 different styles of book options for professional photographers. In this image, trom left to right, Soft Cover Press Book featuring a newborn image, Layflat Press Book featuring a senior girl image, Layflat Photo Book featuring a senior girl image, and a Hard Cover Press Book featuring a dog image.

20% Off Books
Promo: 20BOOK
Expires: September 30, 2026

Your clients loved the moments you captured during their session. Now give those images a chance to live, breathe, and be enjoyed beyond the screen.

This September, save 20% on McKenna’s entire book line, including:

    • Soft Cover Press Books
    • Hard Cover Press Books
    • Layflat Press Books
    • Layflat Photo Books

Whether you’re refreshing your samples, trying something new, or looking for ways to add more printed products to your offerings, September is the perfect time to turn those beautiful images into something clients can hold, share, and enjoy for years.

And if you’re ready to add a little wow to your lineup, take a look at our NEW Layflat Photo Books and Layflat Press Books. They’re designed to make your images and your clients’ experience feel even more special.

Don’t let those images live their whole lives on a screen.

Save 20% this September and give your clients something worth turning the page for.

Make More of Your Images with Layflat Books

Layflat books are designed for you to price as an essential book offering while still having the option to upgrade to the premium album offering of an Integrity Album for the most customization options. Their pages open completely flat, giving you uninterrupted spreads that are ideal for panoramic images, full-page portraits, and designs that flow across two pages.

Senior girl wearing a floppy hat on the photo cover of a McKenna Layflat Photo Book, plus a view of an opened book beside it to show how the pages layflat.

Layflat Photo Books

For photographers looking for a premium photographic presentation, the Layflat Photo Book combines photographic pages with a variety of beautiful cover options.

McKenna Pro Tip: Upgrade to a Layflat Photo Book when you want your clients to feel the difference from a traditional coffee table book, but aren’t ready to invest in an Integrity Album.

McKenna's Layflat Press Books on the left featuring a leather cover as well as a photo cover of a senior girl wearing read looking through a heartshaped window made of fabric. On the right, there is an image of a Layflat Press Book opened.

Layflat Press Books

The Layflat Press Book gives you the same seamless, layflat experience but with press-printed pages. It’s a versatile option for photographers who want a premium-feeling book that can accommodate a variety of images and designs.

McKenna Pro Tip: Make the Layflat Press Book your premium upgrade for clients who want something more substantial press-printed book.

Don’t Forget the Classics

While Layflat Book options are the biggest hit, our Hard Cover Press Books and Soft Cover Press Books remain great choices for photographers who want flexibility across different price points and types of sessions.

Hard Cover Press Book cover featuring a long haired dog that says "dogs" and on the right is a view of the book laying open to show that the pages do not layflat. It is a traditional style coffee table book.

A Hard Cover Book provides a traditional coffee table book, while the Soft Cover Book offers an accessible option for smaller sessions, gifts for loved ones, or an alternative to Proof Books.

Image of a newborn swaddled in a brown blanket on the front of a Soft Cover Press Book from McKenna on the left, and a image of the book opened on the left to show that the pages do not layflat. It's a premium magazine style book.

September is the Time to Add Book Options to Your Sales Strategy

If photo or press books aren’t currently a regular part of your product offering, use this sale as your excuse to try one. Order a sample. Bring it to your next sales appointment. Let your clients flip through the pages and see their photographs presented as something tangible and lasting.

Want to Strategize How to Sell More Books with One of Our Experts?

At McKenna, we are more than your print partner; we are your growth partner! Schedule a time with Paul Kestel, Director of Sales & Customer Service, or Melissa Genson, Photographer Experience Specialist, for a strategy session.


What is Included in the 20% Off Book Sale?
  • Layflat Photo Books
  • Layflat Press Books
  • Hard Cover Press Books
  • Soft Cover Press Books
Other Sale Details:
  • Promo code 20BOOK must be entered when the order is placed to receive the discount. Orders without the code will not be discounted.
  • Excludes Proof Books, Magazines, Brochures, McKenna Integrity Albums, Photo Albums Direct Albums, and Zookbinders Albums.
  • Items are shipped via ground. Shipping upgrades and drop ships are only available at actual shipping costs.
  • Only available in McKenna Easy Order and McKenna Web – not available in McKenna Sports and Events.
  • Offer expires September 30, 2026.