Promo: FRAME40
Expires: July 31, 2026
If you’ve ever wondered why some photographers consistently sell wall art while others struggle to move beyond digital files, the answer is often surprisingly simple: they show what they want to sell!
Photographers frequently invest in camera gear, lighting, software, and education, but hesitate when it comes to displaying physical products. The reality is that clients buy what they can see, touch, and envision in their own homes.
That’s why we’re offering 40% off one frame for your Framed Print during July! (Discount is on the frame only. Print, Mount, and Finishing are billed at the regular price.) This special offer gives you the perfect opportunity to add a stunning Framed Print sample to your studio, consultation room, office, or sales kit.
You Can’t Sell What You Don’t Show
Imagine walking into a furniture showroom where every couch is displayed as a photograph on the wall. You probably wouldn’t feel confident making a purchase.
The same principle applies to photography products.
When clients only see digital mockups, they have to imagine the quality, size, finish, and craftsmanship of the final product. When they see an actual Framed Print hanging in your studio, especially above a couch or mantel, the decision becomes much easier.
Displaying a Framed Print helps clients:
- Visualize artwork in their own home
- Experience the quality firsthand
- Understand sizing and scale
- See the value of printed artwork
- Feel more confident investing in wall art
The result? Higher average sales and happier clients.
Why Framed Prints Are Easy to Sell
Framed Prints remain one of the most popular ways for families, seniors, and couples to display their images.
By partnering with McKenna for your Framed Prints, you receive professional photographic printing with handcrafted framing options that fit virtually any decorating style. Whether your clients prefer modern, rustic, elegant, or traditional décor, there’s a frame option that complements their space with over 40 frames to choose from.
By displaying a Framed Print for your client, you’re not just showing a Photo, Fine Art, or Canvas Print—you’re showing a finished piece of artwork.
Three Sales Pitches You Can Use to Sell More Framed Prints
Need help introducing Framed Prints to clients? Try these conversation starters, as well as read our blog, “Should Photographers Offer Framed Prints?”
1. The Legacy Pitch
“Your images deserve more than a folder on a hard drive. A Framed Print allows you to enjoy this memory every day while creating something your family will treasure for years to come.”
This approach helps clients connect emotionally to the artwork and focuses on long-term value.
2. The Home Decor Pitch
“This image was created to be displayed. Imagine walking into your home and seeing this professionally framed piece every day instead of scrolling past it on your phone.”
This helps clients envision the image as part of their living space.
3. The Finished Artwork Pitch
“You’re not purchasing a print—you’re investing in a finished piece of custom artwork that’s professionally printed, framed, and ready to hang the moment it arrives.”
This shifts the conversation away from price and toward value.
Make July the Month You Start Showing Framed Prints
Many photographers wait for clients to request wall art before offering it. Successful photographers do the opposite. They display products, educate clients, and create excitement before the sales session even begins.
A single Framed Print sample can become one of the most effective sales tools in your business. It helps clients see possibilities, understand value, and feel confident purchasing artwork for their homes.
Order your sample, hang it proudly, and start showing clients what professional photography looks like when it becomes artwork.
Because the easiest products to sell are the ones your clients can see for themselves.
What is Included in the 40% Off One Frame Sale in July?
- All Simply Modern, Classic Woodtones, Elegant, and Ornate Frames
Other Sale Details:
- This is a one-time use promo per McKenna customer.
- Promo code FRAME40 must be entered when the order is placed to receive the discount.
- Orders without the code will not be discounted.
- Print, Mounting, and Finishing are billed at the regular price. Only the cost of the Frame is discounted 40%.
- Excludes Frame Corner Samples, Canvas & Fine Art Float Frames, Metal Float Frames, Metal Flush Frames, and Pivot Prints.
- Items are shipped ground. Shipping upgrades and drop ships are only available at actual shipping costs.
- Only available in McKenna Easy Order and McKenna Web – not available in McKenna Sports and Events.
- Offer expires July 31, 2026.
Images by Any Angle Photography, Sweet Little You, and Cathy Anderson Photography.