Social media is an important part of marketing, but it isn’t the only way to reach potential customers. For photographers and small businesses, Every Door Direct Mail (EDDM) offers a tangible way to put your business directly into the hands of the people who live and work in the communities you want to reach. And […]
Our Commitment to Helping You Sell More At McKenna, we believe our role goes beyond printing your work. We’re here to help navigate what you offer. Studio samples are tools that can transform your business, elevate your brand, and significantly increase your sales. Whether you’re building out a full studio display or creating a portable […]
If you’re building a full-service photography business, this is a question worth asking: Should photographers offer framed prints? In today’s digital-heavy market, the answer is increasingly clear. If your goal is to elevate your brand, create a seamless client experience, and increase profitability, then framed prints are not just a product option; they are a […]
A portrait consultation is one of the most powerful tools a photographer can use, yet it’s very often overlooked or rushed. For photographers who do in-person sales or offer special services, this is where education begins. However, consultations are much more than trying to land a big order. If you are wondering what to say […]
Professional conferences are more than a collection of classes and vendor booths. They are ecosystems designed to support growth, both creatively and commercially. Attendees can compare tools side by side, ask real questions of product experts, and learn from photographers who are actively running successful businesses. There’s so much to see and learn, so we […]
It’s the fourth quarter, and it seems like everybody wants photos. The last few months of the year can be especially busy, whether you’re a portrait or event photographer. From senior sessions, fall portraits, and weddings, and then of course holiday-themed mini sessions, it seems like everything is happening all at once. But once the […]
For many photographers, the biggest challenge is not getting clients in the door; it is encouraging them to invest in printed products after the session. One powerful way to guarantee a minimum sale (and increase the likelihood of add-on purchases) is to learn how to pre-sell print collections. Whether you primarily do high school seniors, […]
Hi friends! I’m Emily, the owner and lead photographer behind Photographs by Emily, one of the few remaining commercial photography studios in Fort Gratiot, Michigan. With over 16 years in the photography world, I’ve built my studio around connection, creativity, and quality—fueled by my never-ending love for coffee. You’ll rarely catch me without a Starbucks […]
Small Prints Can Lead to Big Wall Art Sales Small photo prints like 5x7s and 8x10s may seem like simple products, but when used strategically, they can open the door to larger, more profitable wall portrait sales. Can small prints lead to big sales? Of course they can! For clients who don’t print anything, small […]
In a digital world, we often bury photography in phone galleries or forget it in cloud storage. Professionally printed products give your work a life beyond the screen. They add value, elevate your brand, and provide clients with something real and lasting. But are traditional photographic prints not exciting enough for some? Metal photo prints […]