The holiday season is fast approaching, and we’re thrilled to unveil our brand-new 2024 holiday card designs! Whether your clients want a classic look or something more trendy and modern, our selection will meet all their styles and visions. With stunning photography by you, an array of customizable holiday card designs, and high-quality printing from McKenna, you’ll be able to offer your clients something truly special this holiday season.
Ordering Your Client’s Holiday Cards Is Easy
All of the simple drag-and-drop holiday card templates for 2024 and more are available to order in McKenna Weband Easy Order. Upload your images, customize the text, select your paper type and quantity, add to the cart, and submit your order. Separate your client’s cards into individual orders if you’re drop shipping them, or submit them all in one batch order if you plan to deliver them.
Prefer to have more customization when it comes to the design of your holiday card offerings? Download the holiday card PSD templates for more personalization or create your own design! Once you’re ready to order, upload the flattened JPG’s to McKenna Web or Easy Order.
Pair Your Design With The Perfect Paper Type
Our popular single or two-sided press print cards are available on:
- Gloss: Universal glossy paper.
- Linen: High-end coated paper, traditional linen texture.
- Pearl: Mother-of-pearl-like, luminous and softly shifting.
- Matte Soft Touch: The soft look and feel you’ve been after.
- Watercolor Art: An uncoated textured paper giving you a more raw feeling resembling a fine art look.
The classic one-sided photo paper cards are available in the following paper types:
- Luster: Standard photo paper with a luster-like finish
- Silk: Finely textured and fingerprint-resistant, with a luxurious silk-like feeling
- Metallic: Featuring mica crystals that provide a silver-white metallic reflection effect
Our 5 Tips For Photographers Marketing Holiday Cards To Clients
Now that you’ve seen some of our exciting new card designs, how can you market them to your clients effectively? Here are some actionable tips to boost your holiday card sales this year.
1. Create a Lookbook of Past Holiday Cards
Clients often need to visualize the final product before making a decision. Create a digital or physical lookbook that showcases holiday card designs from previous years, along with examples of your photography work on the cards. This helps your clients envision how their family photos will look in various layouts, increasing the likelihood of a purchase.
2. Highlight Personalization Options
Customization is key when it comes to holiday cards. Be sure to emphasize that your clients can personalize everything from the text and fonts to the color schemes and photo placements. This is a great way to differentiate your offering from generic store-bought cards.
3. Leverage Word of Mouth
Encourage your satisfied clients to spread the word about their sessions with you. You can offer incentives like a small discount or a gift (like a set of holiday cards) for clients who refer others to your business.
4. Bundle Cards with Holiday Photo Sessions.
One of the most effective ways to sell more holiday cards is to bundle them with your portrait sessions. Offer packages that include both the photography session and a set of customized holiday cards. For example, an “All-Inclusive” Package includes a Holiday mini-session and 25 custom cards. For those who want to share their holiday card online, offer a print and digital combo that includes a set of printed cards along with a web-resolution digital of their holiday card file.
5. Start Marketing Now.
As soon as the temperatures start cooling off, it’s the perfect time to think about the holidays. Run a “Countdown to Christmas” campaign offering early-bird discounts to encourage clients to book their holiday card sessions now. Send out cards to your top clients, send an email, and post on social media for a week featuring the new card designs, building anticipation and excitement. You’ll not only remind people to book a holiday session but also encourage clients from the past year to contact you about using images from their spring and summer sessions. This is a great time to make some additional sales!
Don’t Wait, Get Started Spreading Holiday Cheer Today!
If you have any questions as you start designing and placing your holiday card orders, please reach out to our customer service team. Let’s make this holiday season your most successful one yet!
